Lead Generation Tutorial (Total size: 6.28 GB Contains: 7 folders 46 files)

Lead generation is a business process that blends sales and marketing to attract people to a brand and what it offers. The purpose of lead generation is to:

    Nurture people's interest in your products and services.

    Convert them into paying customers. 

With the rise of digital marketing tools and strategies, lead generation is more than just cold calling. It involves the use of sales and marketing automation tools and a variety of online and offline marketing channels to attract audiences.

Lead generation skills can lead to a rewarding career. You may find employment as a lead generation specialist, inside sales specialist, or sales representative within an organization, or use your lead generation skills to build a company of your own.

Benefits of lead generation

A good lead generation system can make it easier for your business to grow. You can gain exposure in the marketplace, attract aligned prospects, and guide them easily toward a purchase while freeing up more time and energy to envision the next best version of your business. Other benefits include growing your social media following and list of email subscribers, gathering more customer reviews, collecting valuable data about potential customers, running your business more efficiently, and boosting your revenue.

To hear the basics about lead generation watch this video, part of the Salesforce Sales Development Representative Professional Certificate. Then, read on for more ideas on generating leads.

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Lead Generation Tutorial (Total size: 6.28 GB Contains: 7 folders 46 files)

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