Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

 Editorial Reviews

Review

"one of the bestselling business books of the century" — Financial Times

"Blue Ocean Strategy is the most successful book on business master-planning" — The Economist

"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." — Qantas The Australian Way

Praise for Blue Ocean Strategy:

• A bestseller across 5 continents
• More than 4 million copies sold worldwide
• Translated into 49 languages
• A Wall Street Journal, BusinessWeek, and Fast Company bestseller
• Thinkers50 Strategy Award for Best Business Book of the decade
• The Fast Company Leadership Hall of Fame
• Winner of the Carl S. Sloane Award for Excellence in Management Consulting

 

About the Author

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renée Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Product details

 

• Publisher ‏ : ‎ Harvard Business Review Press; Expanded edition (January 20, 2015)
• Language ‏ : ‎ English
• Ebook ‏ : ‎ 257 pages
• ISBN-10 ‏ : ‎ 1625274491
• ISBN-13 ‏ : ‎ 978-1625274496

Digital Delivery : Shared Through Google Drive/Mega

===================

❏Please leave your email address once you have made payment

❏Files will be delivered through Google Drive/Mega

❏Any problems will be addressed immediately

❏Links will be sent in less than 12 hours 

(unlimited download and permanent access to cloud server) (Buyer will be gain permanent access to the cloud storage files)

 

---

Delivery to your PayPal email address within 24 Hours of payment confirmation.

 

Completing units:

Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

To buy without signing in contact us here: CHAT

Market Sales Price: $599,but we sell lot more lower than that to share the opportunity with you!

Our Policies

A. Product Quality

• We ensure that the quality of the course is good, and we update them regularly to help you keep update.
• If there is a problem you can not use, please let us know so we can fix it soon or if there is any notification, we will inform you immediately.

B. Shipping Method

• After receiving your payment, we will send you a link to access and download the course. If our team is not in the office, please wait for us about 8 hours to come back.

C. Refund Policy

We do not accept refund after you got the link and download the course.

We will refund your money in case of:

1. Item is not as described
2. Item doesn’t work the way it should
3. Item support extension can’t used

---

Serving Professional Traders Since 2008

YOUTUBE

 

Once purchased I will email you the files within 20 minutes and not more than 48 hours to your email, if there a delay, please be patience receiving your files

 Email Address: missionx77@yahoo.com

Phone number: +60179843428